Naturally Wild, Abundant & Seasonal Floral Design
But All Good Things come to and End…
As of 31st July ‘24 - we closed at the October 26 Bakery on Askew Road.
We are currently in the process of building our new home, just a little further up Askew Road in W12…
Will be a Flower Shop & Wine Cafe and where you will be able to find Philippa, (and her team) as she starts the next era of her Florist Journey, this time with the passion & knowledge of wine, which she gained in various London Restaurants & Hotels in the 15 years prior to becoming a florist.
The Flower Shop
ON ASKEW ROAD, W12
from March 2020 until July 2024, downstairs at the October26 Bakery was the home to Francis Smith Flowers.
Flowers sat outside the October26 Bakery & Bookshop: Books for the mind, Bread for the body & Blooms for the soul.
We fed your
Mind, Body & Soul
The October26 Bakery & Bookshop is a haven for female founded businesses.
Combining her two passions (bread & books) Raluca, the owner, who did all the baking herself and curated the selection of books, produce & lifestyle items in the shop; created a space celebrating female authors, female businesses and creatives who are making space for themselves in male-dominated fields. But, to be clear, the shop wasn’t a “men-are-not-allowed” space, everyone was welcome.
There was a special focus on local businesses as well; you found curry sauces, honey, children’s books, among others, all made by women who have started their businesses in and around our West London neighbourhoods.
A Floral Workshop...
…“hidden” in west London, creating meaningful flowers for your homes, weddings, events and brands.
Our style of floristry celebrates the beauty in nature and the symbolism behind it.
Everything we design reflects this; naturally wild, unusual and abundant.
We pay special attention to the season and where we source our flowers from; being ecologically mindful is no longer just an option but a necessity so that we can all still enjoy the wonders Mother Nature provides.
We take great joy, and a particular amount of zen-mindset when crafting our bespoke arrangements. We choose your flowers with care & intent, using their seasonality. beauty and meanings to complete the designs of your floral desires.
